Seasons are changing, it's "looksmaxxing" time

Issue #22 - calling out nefarious food influencers, pondering how best to approach travel, once again reviewing what's on the Instagram timeline, discovering "looksmaxxing" and other tidbits.

The food industry pays ‘influencer’ dietitians to shape your eating habits

I’m not sure why I found this shocking because we truly been knew “influencers” are advertising shills collecting their cheques from heinous orgs who want to leverage “authenticity” to promote and encourage people to buy their brands.

This Washington Post story highlighted a particularly heinous and insidious side of influencers because, not only are they taking money to advertise, they’re also taking it to purposefully deceive their audience.

In all, at least 35 posts from a dozen health professionals were part of the coordinated campaign by American Beverage. The trade group paid an undisclosed amount to 10 registered dietitians, as well as a physician and a fitness influencer, to use their social media accounts to help blunt the WHO’s claims that aspartame, a mainstay of Diet Coke and other sodas, is ineffective for weight loss and “possibly carcinogenic.”